In 1927, a Swedish automobile company was founded called Volvo. They are part of the Volvo Car Corporation and is currently based in Sweden.
The very first Volvo car was assembled in April of 1927. The first car rolled off the assembly line and started the production of one of the most well-known brands across the world.
Only 280 cars were built that year. The first truck was known as the “Series 1” and debuted in January 1928.
Volvo comes from the Latin, “I Roll” and the company was originally going to manufacture ball bearings.
Overall, the 1920s was the breakthrough era for the auto industry in the US and Europe. The interest and demand of cars increased dramatically during this time and this helped fuel the impact and innovations Volvo was able to participate throughout Europe.
In the 1930s, the model PV655 was created. It was unique in that it had a grill placed on the radiator. This was the first time this happened in the auto industry.
It was an immediate success and attracted attention outside the country.
By 1930, Volvo sold close to 700 cars.
In this same decade, PV36 was created. The intent of the PV36 was to be a luxury model and the series only sold 500 cars.
In the 1940s, the model PV60 came out, designed to have a more American look with more space and a larger frame.
In addition to that, Volvo created a more European style car, the PV444, having a smaller frame. Despite its European style, it held American attributes as well. This combination helped Volvo achieve a high level of success.
The Volvo Sport, P1900 was met with a poor response. The demand for the Volvo Sport created only 67 cars. This model was discontinued in one year.
During World War II and through modern times, Volvo manufactured military vehicles and equipment for the Swedish Army.
During the 50s, Volvo moved towards internationalization. Introduction on the US market was incredibly important. Safety was also important and Volvo became the first to develop a three point seat belt system.
The first Volvos arrived in the United States in 1955
In the 1960s, the P1800 went into production.
Volvo was given awards for the P1800given its attractive design and was also designated car of the year between 1963 and 1964.
In 1964, a new plant was opened and had an estimated capacity of 110,000.
In August of 1966, a new car model was presented called the Volvo 144. Safety was extremely advanced with this model.
In the 1970s, the Volvo 164 E was presented, a vehicle with electronic fuel injection and 175 hp.
It was also in 1977 that Volvo celebrated its 50th anniversary. To celebrate this, they brought out the limited editions 244 and 264, called Jubilee. A car with silver metallic and blue velour/plush seats.
The 80s brought out the first turbocharged car, the Volvo 240 Turbo with a B2 ET engine.
The 90s brought out the 940/960. The Volvo 960 an innovativedriveline with an in-line, six cylinder, three-liter engine and an electronically controlled automatic transmission.
The Volvo received many distinction for its work on safety, and this continued in the 90s. They were recognized for best technical innovations and were given an award for their integrated child booster cushion.
The early 2000s brought about prosperity for Volvo as close to half a million cars were sold in one year. A company record and they brought out the Volvo S60.
Ford purchased Volvo Car Corporation and it became part of Ford Moto Company’s Premier Automotive Group, along with Jaguar, Aston Martin and Land Rover. Once this purchase occurred, the company grew in its range of vehicles significantly.
When the global economic crisis of 2008 threatened the US automakers, Swedish authorities became concerned about the fate of Volvo if Ford would file for bankruptcy. These concerns mounted after repeated mass-layoffs at Volvo. Ford announced in December 2008 that it was considering selling Volvo Cars. Geely Holding Group, a Chinese company, ultimately took over Volvo from the Swedish automaker.