Volvo car: An insight

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The Volvo Car Corporation is a big name in the corporate world and is among the most popular companies of the world.  The company started its operations in Sweden as SKF’s subsidiary company. SKF was a company which itself started its operations as a ball bearing manufacturer in 1907, in fact the name Volvo when translated in Latin means “I roll” which is a straight forward indicator that the company was involved in operations related to ball bearing.

The Inception of Volvo:

However a major decision was taken by the management of Volvo in the year 1927 when it detached itself from SKF and started to operate as a part of AB Volvo (better known as Volvo Group) in Sweden. The company since its inception went through several transition phases. In the year 1999 the company was purchased by the famous Ford Motor Company however this relationship also did not last long as the company was acquired by the Geely Holding Group in the year 2010.

Current Operations:

The company has been flourishing since its inception and its major target market has been the European region as majority of the company cars are sold in the European countries. According to one statistic the company enjoys sixty percent of its sales through dealerships in Europe as opposed to thirty percent in North America.

Sometime back the company shared some data with the masses. This data showed that about 100,000 Volvo cars were alone sold in United States of America during the year 2007. The company declared United States as the largest seller of Volvo cars according to this statistic.

The company continues to grow and is making good customers and market in countries like India and china as well. The company has produced many different models and type of cars since its inception. The models that were produced earlier by the company were pretty heavy and big. However the modern day Volvo Cars is well reputed due to its high performance and smooth drive. High mileage threshold and reliability are the main features of the Volvo Cars of today.

Models:

As stated above the company has produced and manufactured many car models since its inception. Each model of the company was unique in style and had something special to offer. Some of the earlier models produced by the company were

  • Volvo PV650 Series
  • Volvo 66
  • Volvo P1900
  • Volvo TR670 Series

Similarly current models of the company are

  • Volvo V40
  • Volvo S60
  • Volvo XC90
  • Volvo V90
  • Volvo V60 Cross Country

 

Controversies:

The famous club of Hong Kong by the name of Volvo night club was sued by Volvo in the year 1990. The case was related to infringement. The Law Suit became the part of media discussion until it finally concluded in an out of court settlement.

 

Loads of stuff can be written on Volvo Cars; however the purpose of this article was just to give insight to our readers.  We hope that the article will be a source of valuable information for the students and general masses alike.

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It is my pleasure to assist those who want to increase their knowledge of the auto-industry. Please let me know if you have any questions about any model, my expertise is the history, mostly, but if you have any specific auto maintenance questions as well, let me know.
We have many things to thank toward the auto-industry. It’s been the very thing that’s kept us moving as a global economy.

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